The NHL takes a lot of ridicule for its lack of a national TV contract (at least legit one...) and some of its not so infrequent PR missteps. While well deserved in many cases, I am compelled to defend the league in that they have proven over the past couple of seasons to be the most progressive of all sports leagues on the digital media front. One can argue this is partly out of necessity due to the lack of presence via more traditional media outlets, but the league does boast a digital network of well-branded exclusive video and information content enabled by the shared content maneegment system and website platform the league runs and administers with all NHL franchises. Today's announcement and launch of the league's well-coordinated presence on foursquare and seeded content presence of each arena at launch is another impressive step in the social media space. Most impressive to me is that the league's entire digital media and marketing strategies are so consistently focused on the same overall objective - to create rewarding experiences and deepen relationships with existing fans. And all is done in a way which provides extremely compelling and user-friendly experiences. Bravo to the commissioner and his savvy marketing team! Now go get that deal with ESPN...
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